Blog

Oct 21, 20233 min read

People will view your brand favorably when exposed to it, even in passing, study shows

Even fleeting exposure to your brand will make potential customers view it more favorably, a Journal of Consumer Research study finds....

Oct 21, 20211 min read

Archer’s Bow president featured in Springfield Business Journal article

Jacob Brower, president of Archer’s Bow Media & Marketing, was featured in an article in this week’s Springfield Business Journal about...

Oct 4, 20212 min read

Let’s talk about why my clients were unaffected by the Facebook outage today

I’m on Facebook more than I should. It’s a two-edged sword. On the one hand, Facebook gives me a way to keep friends and family...

Sep 21, 20213 min read

Business owners: This is why you procrastinate

It’s a tale as old as time. You have a task that needs to be completed that you’re dreading. You set off with good intentions to scratch...

Sep 21, 20212 min read

The No. 1 reason advertising fails. (It’s not what you think.)

Health-wise, I’ve seen better years than 2020. A few months into the pandemic, I acquired “quarantine bod.” I became a father in June, so...

Jul 9, 20211 min read

WATCH: Archer’s Bow president talks business on local show

Jacob Brower, president of Archer’s Bow Media & Marketing, spoke Friday on AMG Broadcasting’s The Morning Mouth with Johnny Rooster. The...

May 21, 20211 min read

Earn up to $100 for every referral

Refer business owners/decision makers to Archer's Bow Media & Marketing, and you could earn up to $100 per referral. The process will...

Nov 2, 20201 min read

The polls open at 6 a.m. Is it really necessary to vote that early?

Yes! Why are you still awake? Read this chili recipe if you need help winding down: INGREDIENTS 2 lb. ground beef 2 lb. ground Italian...

Apr 23, 20202 min read

5 reasons why this is the perfect time to build your brand

Anything new since we last spoke in January? Just kidding. Of course, there’s a lot new — mainly, a global pandemic that has brought the...

Jan 22, 20201 min read

Cassville, Monett, Springfield events to celebrate Archer’s Bow’s 1st birthday

Archer’s Bow Media is 1 year old! We want to celebrate this milestone with the people who make our communities great. • Cassville — 11:30...

Nov 27, 20192 min read

What ‘Scent of a Woman’ can teach us about business (and life) this Thanksgiving

One of my favorite Thanksgiving week traditions is watching “Scent of a Woman.” There are valuable lessons about business (and life) that...

Nov 17, 20192 min read

If you can’t explain it in 10 seconds or less, it’s too complicated

During my years as a chief executive, I encouraged ideas from my staff. But I had one condition. If I didn’t have a basic understanding...

Apr 21, 20193 min read

The service I don’t provide anymore, and why you should use it

When was the last time you walked out to your driveway or mailbox to get your newspaper? Do you remember how great it felt to peruse the...

Apr 17, 20192 min read

Pepsi wins taste tests. Coke dominates sales. Here’s why.

For decades, Pepsi has won blind taste tests over Coca-Cola. Nonetheless, Coke dominates soft drink sales year after year. Coke’s market...

Jacob Brower