We didn’t launch What’s Likely to be bold. We did it because standing still wasn’t an option. Most agencies double down on what’s already...

Even fleeting exposure to your brand will make potential customers view it more favorably, a Journal of Consumer Research study finds....

Jacob Brower, president of Archer’s Bow Media & Marketing, was featured in an article in this week’s Springfield Business Journal about...

I’m on Facebook more than I should. It’s a two-edged sword. On the one hand, Facebook gives me a way to keep friends and family...

It’s a tale as old as time. You have a task that needs to be completed that you’re dreading. You set off with good intentions to scratch...

Health-wise, I’ve seen better years than 2020. A few months into the pandemic, I acquired “quarantine bod.” I became a father in June, so...

Jacob Brower, president of Archer’s Bow Media & Marketing, spoke Friday on AMG Broadcasting’s The Morning Mouth with Johnny Rooster. The...

Refer business owners/decision makers to Archer's Bow Media & Marketing, and you could earn up to $100 per referral. The process will...

Yes! Why are you still awake? Read this chili recipe if you need help winding down: INGREDIENTS 2 lb. ground beef 2 lb. ground Italian...

Anything new since we last spoke in January? Just kidding. Of course, there’s a lot new — mainly, a global pandemic that has brought the...

Archer’s Bow Media is 1 year old! We want to celebrate this milestone with the people who make our communities great. • Cassville — 11:30...

One of my favorite Thanksgiving week traditions is watching “Scent of a Woman.” There are valuable lessons about business (and life) that...

During my years as a chief executive, I encouraged ideas from my staff. But I had one condition. If I didn’t have a basic understanding...

When was the last time you walked out to your driveway or mailbox to get your newspaper? Do you remember how great it felt to peruse the...

For decades, Pepsi has won blind taste tests over Coca-Cola. Nonetheless, Coke dominates soft drink sales year after year. Coke’s market...