Jacob BrowerOct 21, 20233 minPeople will view your brand favorably when exposed to it, even in passing, study showsEven fleeting exposure to your brand will make potential customers view it more favorably, a Journal of Consumer Research study finds....
Jacob BrowerOct 21, 20211 minArcher’s Bow president featured in Springfield Business Journal articleJacob Brower, president of Archer’s Bow Media & Marketing, was featured in an article in this week’s Springfield Business Journal about...
Jacob BrowerOct 5, 20212 minLet’s talk about why my clients were unaffected by the Facebook outage todayI’m on Facebook more than I should. It’s a two-edged sword. On the one hand, Facebook gives me a way to keep friends and family...
Jacob BrowerSep 22, 20213 minBusiness owners: This is why you procrastinateIt’s a tale as old as time. You have a task that needs to be completed that you’re dreading. You set off with good intentions to scratch...