STRONG BRAND AWARENESS KEY TO LONGEVITY
For every 10 small business startups, five will never see their fifth anniversary — and seven will never see their 10th.
Grim numbers, huh?
You put out a great product or service. You wouldn’t have started your business if you didn’t. But people won’t support your business if they’re not thinking about it.
More than half of all small businesses have no brand awareness whatsoever. Those businesses will fail.
The good news? If you’re in the bottom 57%, moving up isn’t difficult. A consistent, professional ad campaign — even a small one — will move you into the “recognition” echelon of the brand awareness pyramid — more than doubling your chance of long-term survival.
From there, we will work our way up the pyramid. Effective marketing takes time, and the reward for those who stick with it is immeasurable.
What we do is simple: We create great ads and get them seen a lot by the people you want seeing them. No fluff, no nonsense.
Sound like something you’d be interested in? Let’s talk.
AD TARGETING ON WEBSITES, APPS
We design ads to your satisfaction, to be shown on popular websites and apps.
We target by a number of criteria, including:
• Geography (specific or broad)
• Homeowner status
• Parental status
• Browsing history
OUR RATE STRUCTURE
WHY WE BEGAN
Serving as chief executive of two media companies in Southwest Missouri from 2013-2018, Jacob Brower saw firsthand the challenges small businesses face building their brands on limited budgets.
The online landscape was dominated by ads from major national corporations, leaving little room for small businesses to compete.
“That just didn’t seem right to me,” he said. “Through trial and error, I realized that small businesses with limited budgets can build their brands just as effectively in their communities, as long as we come up with effective messaging and know our audience.”
Jacob started offering the program he developed to his clients in 2014. By 2016, it was so successful it earned national recognization from California-based Editor & Publisher magazine.
When the opportunity presented itself in 2018, Jacob launched Archer’s Bow Media & Marketing. During that time, Archer’s Bow has helped countless businesses and organizations achieve heightened brand awareness with their target customers.
Though Archer’s Bow has worked with large industries, its main focus remains providing cost-effective marketing solutions to small-to-medium sized businesses.
Jacob said anyone interested in learning more should schedule a free 15-minute phone consultation.
“I will give you my best advice, whether we end up working together or not.”
ABOUT THE PRESIDENT
• Founded Archer’s Bow in 2018.
• Mass media professional with 23 years of experience — the past 10 as a CEO.
• Developed online advertising initiatives which were featured in California-based Editor & Publisher magazine.
• Winner of more than 100 statewide and national mass media awards.
• Springfield resident, Missouri Southern graduate, McDonald County native.